Audiovisual content that targets the right audience reached

Our channels target construction and installation specialists in the Netherlands, Belgium, France and Germany. Thanks to this network, we bring your audiovisual content and articles to the attention of the right target group in a targeted way. Think about:

• Major (inter)national manufacturers
• Architects and developers
• Processors, contractors and installation companies
• Property developers and software vendors

We believe in the power of repetition, but even more in relevance. Each channel has its own target audience; by tailoring the message to it, you get maximum impact. Online, we make sure content appears quickly, flexibly and at the right time. Audiovisual content translates stories into powerful images that stick and are shared.

For sustainable success, it is important to use your own media platforms in addition to our channels. LinkedIn is the largest international business network and offers countless opportunities for B2B marketing. Use it actively: build a network, share relevant content regularly and set clear goals, such as visibility, community building or lead generation. Vary your content mix; combine short updates with photos, videos and articles. Consistency is essential: a long-term strategy with a set posting schedule ensures continued growth.

YouTube is the second-largest search engine in the world. Start by defining goals and target audience, create professional, clear videos with a strong story and optimise your channel with relevant keywords, playlists and clear call-to-actions. A content calendar helps to publish regularly and respond to trends or product launches. Encourage interaction by responding to comments and collaborating with partners or customers.